the writing and photography of jack matthew falinski
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From Aug. 2022 - Aug. 2023, I served as an AmeriCorps VISTA at the Capital Area College Access Network (CapCAN). At CapCAN, I operated as a communications coordinator with goals of increasing college access resources among students in Michigan's Ingham and Eaton counties.
A few of CapCAN's campaigns I helped promote include:
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#FAFSAFlocked: A campaign which encourages students and parents to fill out the FAFSA
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Information about Scholarships: I piloted "12 Days of Scholarships" on TikTok where I promoted 12 different scholarships to apply to during the winter
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Social Media Takeovers: College advisers from each of the high schools CapCAN partners with took over our social media for a week to show how they promote a college-going culture
In addition to social media, I redesigned CapCAN's website, which you can view by visiting www.capcan.org.
print media
social media
social media recap
across facebook
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increased followers by 10% to 736 followers
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increased post engagements by 200% to over 16,500 engagements
across instagram
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increased followers by 22% to 253 followers
across linkedin
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increased followers by 32% to 140 followers
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increased post reach by 38% to over 7,400 views
across tiktok
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increased followers by 75% to 103 followers
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increased post engagements by 33% to over 1,100 engagements
across twitter
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increased followers by 3% to 373 followers
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increased post reach by 58% to over 29,100 views
Each month, I interviewed someone for our #CapCANKnows Podcast. During this podcast, we talk with community partners, industry professionals and students about what they know, how they know it and in what ways we can work to develop a college-going culture and atmosphere.